Friday, July 01, 2005

The July 27 panel is complete!
by Ron Lichty

We have our last panelist for the July 27 Architecting Community and Collaboration Solutions event.

Our lineup:

More information, including bios and photos of the panel.


At 2:07 PM, July 11, 2005, Blogger peggy b said...

A very thoughtful assemblege of panelsists. Blogging is moving so rapidly. Corporate, especially external corporate, applications should be of interest to many. A mark of the emergence of the vehicle as a mainstream method of outreach to customers, prospects, other stakeholders: Dow Jones has prepared a seminar particularly angled to venture funds to understand the risks/rewards:
Don't let Internet blogs sink your portfolio companies. Here's how to protect your investments . . .

Dow Jones Events

Dear Colleague,
As the use of Weblogs ("blogs") continues its wildfire expansion, corporations are now examining how employees' Web communications can boost a company—or stab it in the back.
GM used its blog to squash speculation it was eliminating two of its car brands. Contrarily, Apple recently saw its shares drop on Web rumors of an inventory surplus.
What types of policies should be created to govern employee blogs? How should these policies be adapted and enforced? And how can blogs supplement a company's PR and marketing?
To answer these important questions, Dow Jones is convening an all-star panel of PR and legal experts to detail how you can use blogs to boost sales and marketing . . . while also ensuring you protect your company from risks associated with this unregulated medium.
"Blogs: The Risks & Rewards of Using This Hot New Medium"
Tuesday, July 12, 2005 | Noon to 1:30 pm EST
Just call 1-800-775-7654, or use our secure online server >>

When you join this special audio/Web seminar, you'll get an expert's understanding of how a blog can work for—or against—your company, and the blog-related strategies you can implement to boost sales and marketing, control employee leaks, and avoid legal hassles.

Taking your questions during this 90-minute discussion will be:
• Tom Magnani, an attorney with Howard Rice Nemerovski Canady Falk & Rabkin. His practice focuses primarily on intellectual property counseling, licensing, sweepstakes and advertising compliance, and life sciences and computer technology transactions, as well as corporate transactions for emerging companies.
• John Slafsky, a partner with Wilson Sonsini Goodrich & Rosati, who specializes in trademark, copyright and advertising law. He has litigated cases relating to trademarks, copyright, unfair competition, right of publicity/privacy, domain names, defamation and consumer protection.
• Steve Rubel, a vice president at Manhattan-based CooperKatz & Company and head of the agency's Micro Persuasion practice, which helps clients launch marketing programs that include blogs, podcasting and RSS. A renowned expert on blogging and open-source marketing, Mr. Rubel was named to Media Magazine's 2005 "Media 100" list of people you need to know.
• Dave Barry, managing editor of Dow Jones Venture Capital Analyst and the seminar's moderator.
Reserve your spot today! Just call 1-800-775-7654, or use our secure online server >>

Topics to be discussed in-depth include:
• Liabilities to be aware of before starting a blog and how to minimize risks
• How companies have benefited from blogging
• The keys to ensuring you have a successful blog
• How to set employee policies on blogging that protect the company without infringing employee rights
• How you can effectively use blogs in your PR or marketing strategy
• Who's liable when an employee posts something that infringes on a third party's (competitor's) rights
• Legal issues you need to be aware of if your company is in registration
• The best policies for avoiding or minimizing information leaks
Blogs are the hottest new medium for reaching and communicating with not only customers, but the media and the competition as well. That's why its imperative that you have policies in place that ensure your company takes advantage of the potential of blogs while minimizing the legal risks involved.

Register today for "Blogs: The Risks & Rewards of Using This Hot New Medium." Just call 1-800-775-7654, or use our secure online server >>


Dave Barry
Managing Editor
Dow Jones Venture Capital Analyst

PS: Can't make the seminar? No problem. Just order the CD >>

Please reference: PEA10806vc
Cancellations: Cancellations received by Noon EST on July 11, 2005, will receive a refund less a $95 administrative fee per person. Cancellations received after this time and prior to the start of the audio conference will receive either a tape or CD from this audio conference or credit toward a future audio conference. There will be no exception to this policy for any reason.


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