Saturday, August 20, 2005

Blogs and ball bearings?
by Ron Lichty

Blogs and ball bearings? Believe it or not, the nation's largest ball bearing company is using blogs to communicate better with its suppliers and differentiate themselves from the competitive market.

Niall Kennedy, Technorati’s community manager, made this connection and several others when he invited readers and networkers to a geek dinner this week in San Francisco.


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