Tuesday, July 26, 2005

And message boards?
by Ron Lichty

We'll certainly see, from the panelists tomorrow night, some examples not just of wikis and blogs but of message boards and the value they bring as well.

As a prelude to that topic, I received this note by return email today from a colleague, Paul Gustafson, now at ViewCentral:

"When I was consulting at Iron Speed, I created a 'user forum' to great effect. While it's more of a traditional BBS-style forum (not a wiki or a blog), it serves a very similar purpose of attracting and facilitating an online community through user-supplied content.

Once the forums were in place, Iron Speed found their community of developers were willing to share expertise, and even evangelize and support newbie downloaders of their evaluation software -- just because they thought it was cool!

You can check out the Iron Speed community.

Also -- FYI -- I created their entire forum with a very cool, and very inexpensive, web-based tool, websitetoolbox.

My advice for folks using wikis and blogs -- keep it simple, and focus more on the needs of the community -- and what content they want to see -- than any of the underlying technologies (BBS's, wikis, RSS, blog tools, etc.)."

Monday, July 25, 2005

Wiki or Blog?
by Ron Lichty

What are wikis good for?

Knowledge collection.
Collaborative documentation.
Brainstorming across geos and timezones.

How is that different from a blog?

Blogs are good for single-author (or at least single-author-at-a-time) point-in-time reports, comments, personal insights, and so on. Most blogs are set up for readers to leave comments. But they can't edit the author's commentary. And they can't start new blog items. Only the owner can do that.

On a wiki, everyone can edit. Ownership is pretty much shared.

Let's take this Architecting Community and Collaboration Solutions event that's coming up Wednesday night. I'm going to be sorta busy on event night, but nonetheless I'm hoping, once I've introduced the panel, to sit in the front row, flip open my laptop, and write a few notes. I'm hoping a few other people will do that, too.

And where will I post my event notes?

Here on this blog.

And other people will put their notes on their blogs. (And they'll probably leave comments to my blog entry pointing to their blog entries, so someone who wasn't able to attend the event can click around and read all the commentaries.

On the other hand, if a group of us wanted to create a single document representing our combined notes, thoughts and comments, we'd start a wiki. If none of us had access to a wiki server via our organizations, we might go to a free, password-protected wiki provider like PBwiki (the PB stands for "peanut butter", which using it seems as smooth as, or something like that). It takes about a minute to create a wiki (maybe two your first time, but it's just a matter of naming it), PBwiki emails you the password and URL for your wiki, you use it to log on, you click "change password", they send you a second email with a unique URL to a new page set up just for you to change the gnarly password to something you think your team can remember. Total: about 3 minutes. You get on the wiki yourself to add your own notes to start the collaboration off. You might add them to the home page, or create another page; you do that by clicking 'edit' and entering a "word" with a capital in the middle, like EventNotes. When you click 'update', EventNotes is highlighted like a URL (because it is a URL); click on it and you're on the new page; click 'edit' on that page and you can add your notes and click 'update'. Another two minutes. Then you send the wiki URL and the password to your team to they can interweave their notes with yours (and edit, correct, and improve your notes as well, by the way). If I'm not mistaken, you can track which teammate made which additions and changes; that's certainly true of many wikis.

My co-chairs and organizational sponsors and I have just used a wiki to share writing of the description of an event we're planning, SDForum's Web Architecture Summit Sept. 14. We're collaborating on the agenda on another page of our wiki. And we're sharing writing chores for panel descriptions, and brainstorming panel members. It's useful.

I have a programming team at Avenue A | Razorfish in San Francisco that inherited tens of thousands of undocumented lines of client code. Every time any of them meet to discuss the project, they pull up the wiki where they've been slowly assembling their discoveries over the past two years into documentation.

I don't have any personal big-ROI stories to tell about wikis, but they've sure been useful to us over the past few months!

Wednesday, July 20, 2005

Wow, this is for us p.r. and marketing types, too!
by Ron Lichty

" Wow, exciting," says Julia Glenister of The JAG Wire Group, a p.r. and marketing services group.

"It would be great if you wanted to post a comment about how particularly relevant this event is to PR and marketing types."

So PR and marketing types take note:
The Architecting Community and Collaboration Solutions event is every bit as much for you as it is for us tech types!

If you've been hoping someone would explain where blogs and wikis fit, this is it!

How does one leverage blogs and wikis to benefit their organization's goals?

It was a related set of questions I proposed to explore with a panel of all-stars in SF next Wednesday:
* Which organizations have already seen dramatic results from blogs and wikis and their ilk?
* How did they design their implementations?
* And what advice do they have for the rest of us?

I discovered that Zack Rosen, who built out DeanSpace to help make Howard Dean the best known challenger in the last election, moved his community software development efforts to the Bay Area as Civic Space Labs. Tony Christopher, who product managed development of AppleLink, Apple's long-before-the-web online system that linked it with its employees, distribution network and developers, is now helping the FAA and NASA collaborate with 200 leading aviation companies to solve the National Airspace Problem. Eugene Kim continues to consult with nonprofits and other organizations in building inter-organizational communities.

And in the corporate space, Edmunds' auto buying site and Intuit's QuickBooks group have achieved dramatic ROIs from implementing community and collaboration functionality on their sites. Their community developers, Sylvia Marino and Scott Wilder, will join with Eugene, Tony and Zack to present a panel:

Architecting Community and Collaboration Solutions event
Wednesday, July 27
San Francisco Presidio
6:30 - 9 p.m.
Pre-registration Required

Monday, July 18, 2005

Dark Blogs Case Study - Euro Pharma Group
by Ron Lichty

Suw Charman's Dark Blogs Case Study - A European Pharmaceutical Group was presented, discussed and distributed by Corante Research at the SuperNova conference in SF a few weeks ago. Tracy Cohen brought back a copy to Avenue A | Razorfish, and I just finished reading it.

"Dark Blog" refers to a blog behind the firewall -- one intended for internal audiences. The case study recounts how the pharma corp being studied installed four blogs for their Competitive Analysis group as a substitute for a KM (knowledge management) or CMS (content management system). It turned out to be less expensive, easier to use and more effective than the KM and CMS systems they'd tried.

The blogging product they picked was TeamPage from Traction Software, which had several leading edge features including:

  • ability to comment on individual paragraphs within a blog post
  • strong collaborative authoring capability that's almost wiki-like
  • integration with LDAP so that users could be given different sets of permissions for viewing and editing various content elements.


Very innovative, what this pharma group did. The case study is well worth a read!

Tuesday, July 12, 2005

$100M RSS Fund Launched
by Ron Lichty

Is RSS being taken seriously? Red Herring reports "$100M RSS Fund Launched" for ventures that leverage or simplify RSS use.

RSS reader programs and web sites let users identify blogs, news, weather and other web sites they want to follow. It's sort of a cross between a postal-mail newsletter subscription and TiVo for the internet.

(That's how you're reading this blog entry, so you can keep track of the latest, at your leisure, right?)

Thursday, July 07, 2005

Great Quotes department
by Ron Lichty

Great Quotes department:

"... most significant advances in software are actually advances in user experience, not in technology.

"Mosaic was not an advancement in technology over TBL's original browser. Blogger is a highly-specialized FTP client. IM is IRC++.

"The advantages that these applications offered people were user experience-oriented, not technology-oriented."
--Jason Kottke, as shared in a talk at BayCHI by last month's speaker, Evan Williams, CEO and Co-founder of Odeo

Says the writeup of the talk in this month's BayCHI newsletter, "Odeo is Evan's new project after leaving Google last year. Odeo is just about six months old. On his blog, Evan talks about how he and Noah Glass (also from Google) came to start Odeo. True to his belief that the next killer web application will be built using available technologies, Odeo is about improving user experience in audio creation and download." The blog entry also recounts some podcasting history...

World Is Changing department

Jason's site notes that a Wikipedia page about the London bombing is already being filled out.

It really makes one have to ask what the difference is between news coverage and an encyclopedia entry, doesn't it?

Jason's entry today also links to blogs covering the bombings (and news coverage of blogs covering the bombings).

Podcasts on Tech Topics
by Ron Lichty

Judy Bell, our webmaster, tells us that IT Conversations accounts for
1/4 to 1/3 of the technology podcasts listed on Apple's iTunes
(iTunes/music store/podcasts/technology/all).

Monday, July 04, 2005

Ordinary companies and organizations -- and the rest of the story
by Ron Lichty

The July 27 Architecting Community and Collaboration Solutions event is about ordinary companies and organizations. The premise: We predict virtually every business (as well as every nonprofit, church,and political campaign) will expand their online web presence to incorporate at least one and probably several collaboration and community solutions in the next five years.

The panel are individuals from organizations that have already seen dramatic results and ROIs from being early adopters -- talking about how they made the decisions they made and crafted the solutions they crafted -- and the results they've seen.

The event is not about companies that are in the business of delivering community and collaboration functionality -- companies like:

  • Social networks: LinkedIn, Friendster, Ryze, Orkut, Tribe.net, etc.
  • Photo-sharing: Flickr
  • Dating services: Match.com, LavaLife
  • Invite services: Evite, Meetup.com
  • Voting / group consensus software: Cloudmark (determines what's spam from user votes)
  • Dedicated product review sites: ePinions
  • Operating systems and browsers: Microsoft, Apple


But what of these companies in the business?

The continuing roll-out of functionality is the subject of John Markoff's June 29 column in the Times, "Web Content by and for the Masses."

The usefulness of user tagging is the topic. The article focuses on Yahoo's new "social search engine," which uses on a new page-ranking technology that Yahoo has named MyRank. Pages are ranked based on what other users in your social network found useful in their searches.

It also calls out:

  • User tagging of photos on Flickr, of blogs for Technorati search, and of web pages for del.icio.us to categorize.
  • A Google Earth feature that lets user communities annotate fly-over photos
  • Similar Google Maps functionality that has let users overlay the Craigslist apartment rental and real estate listings, and the London subway system
  • From Will Wright, creator of the Sims game series, a new one, Spore, that lets users create civilizations for others to explore
  • Apple's delivery of RSS built into its most recent OS X release
  • Microsoft's announcement it will follow suit


As exciting as those central services are, though, I think the real excitement is in how organizations are no longer just static advertising machines but are becoming home planets to constellations of customers, clients, constituents and members, by enabling them to communicate with the home port and with each other.

I'm looking forward to July 27 and a vision for how all of the organizations we care about can embrace the future.

Saturday, July 02, 2005

Podcast the Event?
by Ron Lichty

Judy Bell, SofTech webmaster and researcher extraordinaire, suggests we podcast the July 27 Architecting Community and Collaboration Solutions event.

Interesting idea. Podcasting is not on focus to be part of the content of the event. It's a broadcast technology, at least as I've seen it so far. And the event's focus is on functionality that enables community interaction and collaboration.

But as a means to extend the event to those unable to attend, it's certainly interesting.

Interestingly enough, "How do I subscribe to podcasts with iTunes?" came up on the Ask Dave Taylor! Help Desk this week. (Be sure to read the comments following the blog entry for additional suggestions.)

Friday, July 01, 2005

The July 27 panel is complete!
by Ron Lichty

We have our last panelist for the July 27 Architecting Community and Collaboration Solutions event.

Our lineup:


More information, including bios and photos of the panel.